Category Archives: Uncategorized

I am thrilled to make our first NYCDiamondBlog.com post since Covid hit us all. It has been quite a challenge, but I am sure we will be stronger with an even more incredible appreciation for life when we soon get to the other side

The best way to get things started again here is to reprint my most published article. Enjoy, and know I am always here for you all at KS@NYCWD.com and (212)719-2214 our direct line for 32 years!

The most effective method of keeping your diamond engagement ring sparkling clean may sound odd at first. Just place your ring, or other diamond jewelry in a boiling pot of water, adding 5 to 10% ammonia for five to ten minutes. Always let the water cool before removing the ring. Then place the ring in a cup of cool water for another ten to twenty minutes. This allows any remaining ammonia to diffuse off the ring eliminating the possibility of a film. Just wipe the base of your ring dry with a napkin, or paper towel and once again enjoy its beauty!

An alternative, although less effective method is to just drop your ring in an ammonia jewelry cleaning solution overnight. In the morning, take the ring from the solution and use a soft, clean toothbrush to brush it in order to remove leftover dirt accumulated over the week. One should be careful while scrubbing the fragile settings of the stones with a toothbrush; diamonds always love the soft touch. Afterwards, wash the stones with water (or let them sit in a cup of cool water for 20 minutes) and wipe with a soft, lint-free cloth.

Harsh cleaning solutions can damage your diamonds. Strictly avoid contact with chlorine or abrasives when cleaning diamonds, especially those that are set. The metals often used in diamond settings will be eroded by these harmful cleaning agents, and the prongs may come loose. Some of them are strong enough to even  dissolve the metal completely, and your jewelry is ruined.

Many scientifically advanced jewelers use ultrasonic cleaners to remove dirt and grime that have collected on diamonds. The machine sends high-frequency sonic waves through a detergent solution which causes the fluid to vibrate to remove the encrustations. Amateurs can buy these machines too, but its best used by a professional jeweler since the sound  waves can also shake the diamonds loose from their setting, especially if the work is delicate and fragile.

My Very Best,

Keith

Our 3 Tennis Bracelet Settings up close.

From Left to Right: Circle base, Standard, Half Bezel

NYCWD helps you get the setting she REALLY wants!

So many clients come into our office and really have no idea what their significant other’s dream ring is. Here at NYCWD, we have the perfect solution. Propose with our most basic solitaire setting with a promise to create her dream ring! NYCWD will give you back 100% the price of the basic solitaire ring to be applied toward her new, custom dream setting!

NYC Wholesale Diamonds
Personalized appointments in our private office
(212) 719-2214 or Email KS@nycwd.com

It is a true honor and to be celebrating our 32nd year here in the famed New York Diamond District!  We would like to take the opportunity to thank you all, our treasured clients. Without you this would not be possible. Your loyalty, referrals, reviews, thank you notes, Instagram and Facebook likes, we appreciate every single one.so very much!

In honor of you all, enjoy our deep discounted sale prices on these magnificent Diamond and Aquamarine designs. Perfect for celebrating and honoring that special anniversary or birthday!  Aquamarine is the soothing March birthstone

Diamond Marquise Flower Stud 3 sizes available Pricing starts at $1,500 Diamond Cluster Stud Multiple sizes available Prices starting at $995

Trio Diamond and Pear Shape Aqua $495 NEW Three Prong Aqua Diamond  Halo Stud $650

See our full selection of Anniversary Specials HERE

Congratulations to this NYCWD couple Caila and John!

Wishing you two all the happiness!

Diamonds remain the ultimate symbol of love, despite modern consumers rewriting the rules of romance

As traditions evolve, diamonds remain the ultimate symbol of love.

Traditions surrounding love and marriage have changed dramatically in recent times. Where once the wedding represented the start of a relationship, many of today’s couples have already progressed a long way on their journey together before they even become engaged. Modern consumers are rewriting the rules and while romantic commitment is still highly desired by young people, marriage is now seen as more of a choice, rather than the necessity it was for previous generations. So what do these changing attitudes mean for diamonds?

De Beers Group’s latest Diamond Insight Report takes an in-depth look at diamonds and love in the modern world and highlights some interesting findings.

Overwhelmingly, young couples still see diamonds as the primary embodiment of everlasting love and romance, with diamonds continuing to be the predominant choice for engagements and weddings.

Nearly 90% of engagement rings and 80% of wedding rings in the key US market contain diamonds.

Perceptions that young consumers are less interested than previous generations in diamonds to celebrate their love have also proven unfounded. The average spend on an engagement ring by millennials is higher than the overall market average in the US. However, younger consumers do have different tastes and these are influencing product choices. Millennials tend to want more original, design-led pieces and this often means a higher total carat weight, but a smaller center stone. Retailers who cater for more diversity in product design, and offer more personalized or customizable options, are most likely to appeal to younger couples.

The increased economic independence of women in relationships, and the trend for women to be more involved in their engagement ring purchase, is also creating shifts in the sector. For example, the share of US women buying their own engagement ring doubled from 7% to 14% within a five-year period.

Interestingly, when women buy their own engagement ring, they spend on average 33% more than men .

While engagement ring marketing has traditionally focused on men buying for women, these trends highlight an opportunity for retailers to develop marketing programs that reflect more modern couples and purchasing behavior.

But it’s not just the engagement ring where couples see a place for diamonds to demonstrate their love.

As couples are getting married later and engagement periods are becoming longer (now five times longer than they were pre-1980), new diamond trends are emerging. There is a fast-growing segment of unmarried cohabiting couples who express substantial demand for diamonds as gifts of love, with women in these relationships now representing 10% of the diamond jewelry market in the US.

Same-sex couples also see diamonds as being centrally important to symbolize their relationships, with more than 70% of people in same-sex relationships viewing diamonds as important for celebrating both relationship milestones, as well as each other as individuals. These couples show a preference for more modern and less traditional gender-specific designs.

Encouragingly for those of us in the diamond industry, these trends demonstrate that even as society’s attitudes towards love and marriage continue to evolve, the desire to express the most significant and emotional moments in our lives with diamonds remains universal. As wonders of nature billions of years old, every diamond tells its own ever-lasting story and those who have the privilege of wearing them become part of the fabric of this journey.

NYCWD thanks Stacey Hailes for this insightful and accurate article